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iMarketing
One-to-one marketing is the most effective method
to acquire and retain customers on this measured medium. ideaFirma
assists clients in understanding and utilizing the latest and most
effective digital advertising tools to gain customer insights in order
to drive and meet client's marketing objective. ideaFirma consults
and configures effective interactive marketing strategies, alliance
proposals and media plans that are integrated and consistent with
our clients overall advertising platform. Vitally important, we do
this with one thing in mind, help clients maximize ROI by lowering
cost per acquisition and increasing overall customer conversion and
retention. We conduct marketing segmentation and campaign performance
analysis to identify customer behavior, trends and segments. Based
on the findings, ideaFirma crafts media plans that produce customer
acquisition and retention that demonstrably increase marketing effectiveness
and greater return on investment. |
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